When developing new products we work with cosmetic scientists to ensure that the ingredients used are naturally derived, and we ensure that we steer well clear of any harsh synthetic and certainly controversial ingredients.
The natural ingredients are generally refined or processed in order to be safe for human use, and to ensure they work as efficiently as possible in cosmetic use. As this process is complex we don't think it's fair (or realistic) to say we're 100% natural, 100% pure or 100% anything! For this reason we'll always be open and honest about what's in our products. You can find full ingredients listings for each product on the product page on this website. If you need any more detail on a particular ingredient just ask.